The Impact of training program for women entrepreneurs affiliated with AMEXME
Evaluation of results
DOI:
https://doi.org/10.46589/riasf.vi41.668Keywords:
Women entrepreneurs, training, economic empowerment, business development, Nayarit, MéxicoAbstract
The present study evaluates the impact of a training program aimed at female entrepreneurs in Nayarit, Mexico. The program focused on strengthening their skills in key areas for business success, such as the use of technological tools, cost determination, sales strategies, and social media management. The results of the study demonstrated that the program had a significant positive impact on the participants, who acquired valuable knowledge and skills that will enable them to improve the performance of their businesses.
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