Social networks in entrepreneurship strategy

Abstract

The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innovative based on the use of social networks that help to streamline their business management processes and face the current challenges of the market to which they belong. The results, of an exploratory nature, allow us to argue that, although the entrepreneur makes use of social networks, he is unaware of the methodological work that must be followed to develop strategies based on the use of social networks as a management tool for the promotion and development of their businesses.