Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora

Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.

Abstract

Abstract:

This research work tries to explain how the new digital era, in these times, has increased the different ways of implementing marketing strategies in different business models; For this reason, the fundamental basis in this research is in order to create a digital marketing strategy for some SMEs in Huatabampo, given that due to their nature and economic conditions they do not have knowledge of these digital environments and that they could get better recognition in the online world with no charge. Therefore, when creating this strategy, 20 micro-enterprises that have remained in the market were taken as a case study to know their own strategies to increase their sales, their profits and how they carry them out.