ANALYSIS OF THE GENERAL OVERVIEW OF CIGARETTE CONSUMPTION IN AHOME, SINALOA: A COMPARATIVE STUDY FROM 2016 TO 2022

Abstract

The objective of the research is to analyze the general overview of cigarette consumption in Los Mochis and its implications, in order to identify the characteristics shared by cigarette consumers and to determine if the measures implemented by the government to reduce consumption have been effective. This is a descriptive study with a quantitative approach, based on data from official publications (ENIGH 2016-2020) and data collected from a survey applied to the population of Los Mochis, using STATA for the analysis. The most significant results indicate that price does have an effect on cigarette consumption, while internal advertising in businesses has no effect on users of this product.