Emprendedurismo Femenino en el Sector Turismo de Sonora, México

Abstract

To contribute to the understanding of female entrepreneurship at the national level, the characteristics of the companies, leadership styles, business management and the main barriers faced by women entrepreneurs in the Sonora tourism sector were identified, considering the 4 dimensions of the Gibb Dyer's (1993) theory of entrepreneurial career. 33 Sonoran businesswomen were surveyed, finding that their characteristics and those of their companies are related performance.  The entrepreneurs have found in the tourism sector an excellent opportunity to undertake, without neglecting their other roles, such as being a mother and wife.  Likewise, it can be concluded that personal elements present competitive advantages and opportunities for entrepreneurship, such as their high levels of education, age (30 to 50 years), and having support and appreciation from their family. The empowerment shown by women entrepreneurs is evident in their participation as main decision makers within their companies, this can empower them and inspire other women to assume a more dynamic role in their search for business opportunities within tourism.  It is relevant to highlight the contribution of this research to a field that has not been studied much, such as that of female entrepreneurs in the tourism sector, given its addition to the reduction of poverty, and the achievement of the Sustainable Development Goals (SDG), especially those SDG 1 (End poverty), SDG 5 (Achieve gender equality and empower all women and girls) and SDG 8 (Promote inclusive and sustainable economic growth, employment and decent work for all).