Proyecto de factibilidad para la apertura de una panadería en Navojoa, Sonora, año 2023

Abstract

Bread has been a staple in Mexico since pre-Hispanic times. According to a study from the Autonomous University of Mexico, ancient Mexicans prepared a variety of breads with different flours, such as corn, amaranth, chia, and maguey (Barros and Buenrostro, 2007). These breads were part of the daily diet of Mexicans and were prepared in clay ovens.

Although it is true that in the city there are bakeries that offer artisan bread and gourmet bread, they do not have in their offer all the types of bread that are presented in this project. People who like to eat artisan bread are not completely satisfied since there are stalls where the products are not sold or they can find them, but they are not at an affordable price for them. Hence the need to prepare a study to assess the convenience of opening a gourmet bakery business in Navojoa. This study shows the results obtained from the application of the methodology for the formulation and evaluation of investment projects with the purpose of justifying decision-making in a reasoned manner.

Through this methodology, a prospective quantitative and qualitative data is obtained regarding demand, supply, marketing strategies, organizational aspects, legal aspects, product identification, production capacity, location, the production process, investment, income and costs. The above is intended to show the entrepreneur the possibilities and risks to consider when starting this project.