How to face changes in the environment through strategic planning?

Authors

  • Camila Stefany Sierra Dominguez Instituto Tecnológico de Sonora
  • Gilberto Manuel Córdoba Cárdenas

DOI:

https://doi.org/10.46589/rdiasf.vi39.530

Keywords:

Strategic planning, Internal and external factors, Competitiveness, Continuous improvement.

Abstract

Changes in the environment and new trends have made organizations have to face risks and take actions to meet the needs of consumers, so it is important to analyze the influence of strategies against the current environment and trends. to big changes. Through this qualitative research, it will be possible to denote the main factors that influence when implementing strategies in relation to the goals and the direction in which the organization is headed, for which the planning of strategies must be fully adapted to the current environment without import the economic sector.

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Published

2023-05-30

How to Cite

Sierra Dominguez, C. S., & Córdoba Cárdenas, G. M. . (2023). How to face changes in the environment through strategic planning?. Revista De Investigación Académica Sin Frontera: Facultad Interdisciplinaria De Ciencias Económicas Administrativas - Departamento De Ciencias Económico Administrativas-Campus Navojoa, (39). https://doi.org/10.46589/rdiasf.vi39.530

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