Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora

Abstract

The purpose of the following article was to determine the social and commercial communication skills in professional musicians from the State of Tabasco, based on theories such as Jaime Romano and his neuropyramid, among others. The research was descriptive, field, its design was non-experimental of a qualitative nature. The population was made up of professional musicians whose income derived from the exercise of music is greater than 50%; For data collection, the interview was applied as a technique, as an instrument an interview guide made up of 16 open questions, validated by 3 experts. The results obtained in this investigation allowed to determine the profile of the professional musician considered successful. It was possible to conclude that the personality of the musicians, in addition to their social skills, and basic notions of economic-administrative sciences; It has allowed them to sustain themselves mostly in the exercise of music.